ZUKR is a 100% natural sugar replacement made from erythritol, a naturally extracted plant polyol, a fermentation resulting in this incredible sweet flavour that can completely replace sugar!  

ZUKR can be used by diabetics as it has zero active carbohydrate and is ZERO GI. ZUKR has no effect on blood sugar. This means that although it is a plant polyol and contains carbohydrate, it cannot be used for energy by the body and is excreted without raising the blood sugar or being used for energy. 

ZUKR can be used by vegans any anyone following a plant based diet as it is 100% plant based. 

Unlike other polyols, like Xylitol, ZUKR is safe for dogs. The main ingredient in ZUKR, erythritol is used in some veterinary products, such as doggy/cat dental preparations as it strengthens tooth enamel. 

ZUKR is a trusted UK organic brand adhering to the highest hygiene and food standards. As an organic brand, we ensure that our products are of the highest quality. Not all sugar replacements are made the same way. We want our customers and families to enjoy the very best sugar replacements, not just "cheap" copies. 

As a UK certified Organic Brand, we have had to pass the highest quality standards, this is why ZUKR is not just a "cheap" product. We believe that families and children should have access to the very best ingredients, not just "cheap" ingredients. Low cost sweet foods bulked with high amounts of sugar are causing devastating effects on the health of the world. Although some foods appear to be "cheap" the price we pay to our health by consuming these foods is very high.  

Unlike most other polyols like xylitol, maltilol, sorbitol, ZUKR does not have the same digestive side effects in most people. We have found that even in larger quantities, such as in a cake, our users report no issues or side effects. However, as with all polyols, ZUKR has to carry a warning 'excessive consumption may produce laxative effects'. This is a legal requirement for all polyols in the UK and EU, however, we will be working with health agencies and government to campaign to have that warning removed from ZUKR. 

This is an interesting question, and we believe that having a sweet tooth, in addition to being part of the natural human palate from birth, is not in itself the problem. The problem is how we satisfy the sweet tooth. Sucrose (tabletop sugar) caused a spike in blood glucose level after consumption. The result of this sugar spike is that the body releases insulin and this then causes a sugar "crash" which can make us feel tired and lethargic. What can also result, is a feeling of hunger within the first couple of hours of consuming high sugar foods. This causes us to crave the sugar again, and this cycle or high and low blood glucose levels throughout the day can be problematic to health. As ZUKR does not cause the sugar highs and lows as it's ZERO GI and has no active carbohydrate, we do not have the same desire level for more and more sweet foods throughout the day. We have found that our users report less hunger throughout the day, and as a result they snack less, and as a result of less snacking and less sugar highs and lows, many users report easy weight loss. 

Using ZUKR as part of a healthy balanced diet will not cause you have be addicted to sweet food. It will help curb the cravings and help to rebalance your body. 

ZUKR can be safely used by all the family including children. The main ingredient in ZUKR, erythritol has been used in the food industry for decades. We have found in all our focus groups and users that children absolutely LOVE ZUKR. So, this is a brilliant opportunity for you to help your children eat less sugar without taking away all their favourite sweet treats. 

Our ZUKR family club will be helping you and your children by providing family cookery and baking classes so that you can enjoy baking treats with your children. Our dream is to help families be sugar free without giving up fun. 

With ZUKR baking is fun, guilt free and a fabulous way for you to spend time as a family and with your children! 

The Starter Pack of ZUKR/ZUKR Starter Monthly is normally enough for a household of 1-2 adults for up to 1 month.  ZUKR Family Monthly is normally enough for a family of 4 for up to 1 month. 

ZUKR is a new brand that is taking the sugar-replacement market by storm! However, the main ingredient in ZUKR, erythritol has been around for 170 years, discovered by a Scottish Scientist John Stenhouse in 1848. The food and pharmaceutical industries have been using erythritol for decades, however, it has been the food industry's best kept secret. We do not believe this is by any way a mistake. We believe that cheap sugar used to bulk cheap, highly processed foods is at the heart of our worldwide obesity epidemic, including childhood obesity epidemic. Health Agencies across the world have tried and failed to deliver a message to encourage people to eat less sugar. The ZUKR team plans to succeed where they have failed to help families eat healthier foods, eat less sugar with a positive message of fun and joy in eating, cooking and baking together!